Case study · Menu Design
Doughballs
A one-fold menu for Doughballs, a South Australian pizza place. The swirling D on the cover carries through deep teal panels and hand-lettered headings across drinks, starters, pizzas and a separate dessert insert, with prices set in clean columns and dietary icons on every dish.
Brief
One folded sheet that holds the full food and drinks offer, reads quickly at the table and feels unmistakably Doughballs.
Approach
The swirling D on the cover sets the pattern. Deep teal panels group each section, script headings mark the signature items, and every pizza runs in three sizes so prices sit in aligned columns.
Details
Dietary icons on every dish, a dipping-sauce panel, a Special House badge, a happy hour block and a panel supporting local South Australian businesses. A slim insert carries the dessert list.
Format
A3 one-fold menu, printed both sides, with a 99 × 297 mm dessert insert.
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